Today we are talking with Michael Hurnaus, CEO and Co-Founder at Tractive, GPS for cats and dogs. Michael started his business in 2012 after a friend's dog went missing and it took over 2 hours to find it. That started Michael thinking why wasn't there a GPS tracker that could tell Pet Parents exactly where their pet was. He left his job a few days later and the rest is history. Tractive is now sold in 175 countries and leads the way in real time GPS tracking for cats and dogs.